Power for Parker – Strong Employer Branding #MadeByMEDIUM

The shortage of skilled workers: not so much a buzzword as a real problem for numerous companies. One thing is certain: employees are desperately needed. But how do you attract tomorrow's skilled workers? How do you make yourself attractive as an employer for potential apprentices and students? These are important questions that our customer – Parker Hannifin High Pressure Connectors Europe from Bielefeld – has also been dealing with.

Our answer: strong employer branding and target group-oriented recruiting with suitable communication measures. With this in mind, we developed a new career brochure for our customer that provides information about apprenticeships and dual study programmes at Parker in a contemporary look that is in line with the corporate design. We also designed an eye-catching exhibition stand that draws the attention of potential specialists of tomorrow to Parker as an employer.

The result: cool! Our customer: satisfied! MEDIUM: too!