100 years of JACOB pipe systems – anniversary communication #MadeByMEDIUM
In April 1924, the engineer Friedrich Jacob founded his company in Porta Westfalica. Initially, the core business of the engineering and planning office was mainly the production of square wooden pipes, which were delivered to mills in the region. Over the decades, JACOB developed into the market leader for modular pipe systems based on the building block principle and gradually founded subsidiaries in Germany and abroad. A real success story. 100 years after its foundation, the internationally active family business is still going strong under its fourth generation of management and is celebrating a milestone anniversary.
Special birthday, comprehensive communication
For this special occasion, we provided our customers with comprehensive support on the topic of anniversary communication. In the elegant look of the Golden 1920s, combined with graphic elements inspired by the JACOB product portfolio, we put together a comprehensive communication package for the anniversary – starting with the development of a suitable key visual and hoodies for employees, to the design of an event landing page and invitation cards with stylish tokens as a souvenir. The crowning glory of this project was the anniversary party, to which we were also invited and where we celebrated together with the JACOB team. The location was decked out in the golden look of the design we developed, and the 1920s flair set the tone for the relaxed atmosphere.
Skills
- Brand communication
- Content strategy
- Website development
Photo/video production
Stories need to be told
As part of the 100th anniversary of JACOB, we also developed a chronicle website to tell the story of the family business.
The preparatory work was done by historians. They embarked on an exciting search for clues through the company‘s history, digging through numerous archives. After that, it was our turn. Our editors, graphic designers and programmers worked as a team to process the wealth of historical material and develop a customised chronicle website to present important milestones in the company‘s history – in an informative and entertaining way. The result is truly impressive and invites you to take a journey through the history of JACOB. Take a look at the website: chronik.jacob-group.com/en/
In addition, we took the look and feel of the chronicle website into account when developing and implementing further measures to ensure a consistent corporate identity in the anniversary year. Among other things, this has resulted in exhibition stands and notebooks that concisely depict the history of the JACOB company.
